GTMLaneBook audit

Pricing

Start with the route. Scope the sprint after the breakpoints are clear.

Pricing stays directional because stack complexity matters: tool count, handoff count, data quality, sync risk, alerting needs, and reporting expectations.

Primary offer

Handoff sprint

Typical range

$3.5k-$7.5k

Timeline

10-14 days

Engagement path

Choose the smallest next step that clarifies the route.

The audit exists so the sprint is scoped around real breakpoints, not assumptions. Support is optional after the route is cleaned.

Fit check

Free

A short call to confirm whether your issue is a workflow handoff problem and whether an audit is useful.

Workflow audit

$500

A paid diagnostic of the current route, handoff gaps, and recommended sprint scope. Credited if you move forward.

Handoff sprint

$3.5k-$7.5k

A focused 10-14 day cleanup sprint for the handoffs between sourcing, enrichment, outbound, CRM, alerts, and reporting.

Support

$1.5k-$3k/mo

Ongoing workflow maintenance for teams that want the route, alerts, and reports kept clean after the sprint.

Scope factors

The sprint range depends on how much the route needs to carry.

GTMLane prices the cleanup around operational complexity, not lead volume or promised pipeline. The work stays focused on the handoffs.

Tool count

01

How many systems need to agree on source, owner, status, alerts, and reporting logic.

Handoff count

02

The number of jumps between sourcing, enrichment, outbound, CRM, alerts, and reporting.

Data quality

03

Whether records already have usable fields or need cleanup before the route can be trusted.

Sync risk

04

How much the sprint touches live CRM fields, campaign status, owner rules, and automation paths.

Start narrow

Confirm the handoff problem before you commit to cleanup.

The fit check and workflow audit keep the sprint honest: first find the route, then scope the work.